Cross Colours is a clothing brand launched in 1989. Launched on the premise of producing "clothes without prejudices" Cross Colours helped establish a fashion market based around black youth. The clothing was used to broadcast political and social messages. The brand is currently owned and operated by its original founders Carl Jones and TJ Walker.

Over the past eight years, SEEN’s organic growth has been remarkable, yet it’s only the beginning of their journey. As we approach Black History Month, we celebrate Max, BrandSEEN, and their relentless commitment to chasing dreams. Their latest capsule, Charge it to the Game, embodies persistence, resilience, and the unwavering pursuit of goals, no matter the obstacles or setbacks.

CEO and Founder Max Hazzard, a former D1 athlete at UC Irvine and the University of Arizona, launched Brand SEEN from his dorm room in 2016. Rooted in Max's passion for sports, fashion, and pop culture, SEEN is more than a brand—it embodies the athlete's journey. As former athletes, SEEN brings an authentic perspective, creating a unique space in the industry. Over the past eight years, they have seen organic growth, only scratching the surface of their potential.